Torino Fashion Week's Team Party at Murazzi del Po n. 5 Torino.
Innovation and new trends in the fashion industry
Mr. Vitaliano Alessio Stefanoni, Head Manager of Federmoda Association, CNA Torino
Mrs. Rossella Calabrò , President of FederModa Association, CNA Torino
The Garrison Group, Mr. Matteo Rinaldi
Senior Consultant Country Manager – Italy_ Luxury Management
Nowadays, building a successful business is more challenging than ever. The incredibly high competition, the fast pace of changing technologies and practices, and the access customers have to information, as well as the ease they enjoy to change from one brand to another makes the business endeavor one of the most difficult ones out there. Moreover, the fashion and design industry portrays and even harder reality for entrepreneurs. Taking into account that clothes and fashion accessories represent an almost completely commoditize market, and that consumers will only wear what they think and feel represents them better, makes of differentiation the key success factor of the industry. Then, how to differentiate our business in such a variable, ever-changing and highly competitive market? The answer lies in the consumer and in a human-centric approach of marketing.
By understanding consumers as human beings we will be able to uncover the key for anticipating consumers actions, specially their purchase decision-making process. We will know how to “talk” to them in a way that will allow us to create an engaging relationship between them and our brands, resulting in exponential growth for our business, regardless of what competitors are doing. Creating a trend is not causality. Garrison Group, specialized strategic marketing resource dedicated to achieving exponential growth for hundreds of brand all over the world, has developed a mathematical model to create successful brands in the fashion industry. Come and meet us during the Torino Fashion Week to know more about it.
Digital services new trends and case studies in the Fashion industry
Moderator: Roberto Strocco, Head Office – Project and Local Development Area, Unioncamere Piemonte
IFDC is the world's leading modest fashion and design council representing the Islamic economy and its stakeholders. With offices in 10 countries (HQ in NY, USA, other offices: UK, Italy, South Africa, Turkey, Russia, Canada, Pakistan, and an affiliate office in the UAE and with Indonesia and Malaysia upcoming) and growing rapidly to other countries, IFDC is a leading advocate for Islamic fashion and design (arts, gadgets, architecture, interiors, etc. ) professionals and aspiring talent, has an array of products, services, and effective training programs for all levels. The platform is designed to ensure the success of the Islamic fashion and design in the global marketplace as they facilitate the industry players in accessing the vast growth potential. IFDC aligns itself with leading and budding mainstream and Islamic fashion and design brands, government organizations, institutions, corporations, media, global conferences, events, and fashion weeks to ensure a powerful, sustainable and supportive presence. IFDC's current initiatives include collaborations on iFash™ courses at the French fashion design school, Esmod, IFDC's Pop-Up Design School, fashion weeks in multiple cities, IFDC's exciting Cover Magazine, the revolutionary Pret-A-Cover™ retail program, Research initiatives and focus groups, IFDC's BOMFD and marquis events for all industry players and consumers. IFDC continues to build on its vision to provide products and services designed to help the Islamic fashion (iFash™) and the Islamic design (iDez™) industry develop and succeed.
The fashion and retail industry are facing an unprecedented period of changes and dynamism. Technology drivers and sociological and behavioral shifts have driven a series of innovation, brought quite often into the market from startups that sometimes better than established companies can lead and adapt to changing of paradigms. Mass customization, smart textile, connected retails, mobility, sustainability, virtual reality and artificial intelligence are some of the trends which are established or entering the market.
I-DEAL srl (Italy)
ISize You: No more size mismatching
Mr. Alessandro Canepa
I-Deal S.R.L. is the development in form of corporation of the autonomous activities, with more than 15 year experience in business and research in the field of IT, clothing and research of its founders. Company activity is focused on an original know how of the company, which joints a deep knowledge of textile and clothing business, in particular in the research fields of production, energy, management and interoperability on one side and of IT, mathematics and organization of the other. The business experience has been enriched by a long lasting participation into Ec funded projects of its founders. i-Deal has also developed and is testing an original and specific know how in the systems to support clothing on line sales, and in particular an innovative solution to match clothing sizes and consumers measures to optimize consumers choice.
|Registration||17 Feb – 23 Jun|
|Meeting Selection||8 Jun – 26 Jun|
|Event||29 Jun – 30 Jun|
|Tanzania, United Republic Of||3|
|United Arab Emirates||3|