4th International B2B Software Days 2017

Workshop: Buyer IconFinding new clients

a.k.a. Successful international market launch!

Becoming a global company is an impressive feat and statistics speak for themselves:

  • an estimated 90% of global growth originates outside the EU
  • developing and emerging markets are expected to account for 60% of world GDP by 2030.

Given increased market integration, SMEs can play an important role in global value chains, but not every business that sets out to do it accomplishes the goal. To successfully convert your business from domestic to international, you'll need to consider a new set of factors that might not necessarily affect a local-only company.

During this session, international business experts will share their insights on what it takes to break down your company's national borders and run a multi-country operation and provide you with hands-on tips, experience and tools. 

1. Winning multinationals as business partners

Austria Wirtschaftsservice (aws) offers a new programme that acts as a door opener for both start-ups and established businesses in order to trigger mutually beneficial cooperations: aws Industry-Startup.Net. In this session you will learn how aws can leverage on its large network in order to get the founders of the most relevant start-ups introduced to the right contact person in a corporation. The programme aims to support cooperations including partnerships for product development, prototyping, production and sales.
Speaker: Marcus Lebesmühlbacher, Austria Wirtschaftsservice (aws)

2. How experts accompany successful SME projects

Speaker: Elisabeth Klinger, Austrian Professional Association of Management Consultancy


3. Enterprise Europe NetworkThe world’s largest support network for SMEs with international ambitions


The Network helps companies find new technologies and ideas to enable stronger, sustainable international growth by making the most of business opportunities in the EU and beyond. During this session, you will have an outlook at the many services offered free of charge by 600 member organisations worldwide, that provide the global reach you need to find international collaborative partners and expand abroad, including: 

  • technology transfer and support for internationalisation
  • access to foreign markets 
  • innovation management.

Speaker: Iraklis Agiovlasitis, EEN at FFG - Austrian Research Promotion Agency 


4. Global Incubator Network: the single point of contact for start-ups, investors and incubators interested in the Austrian and the European markets respectively


The Global Incubator Network (GIN) supports startups to expand their business internationally. GIN connects entrepreneurs and investors as well as incubators and provides an international network of key players in innovation and finance. With great expertise in the Austrian startup ecosystem, GIN offers exciting services tailored to fit your individual needs. In this session, you will have the chance to learn about the upcoming incubation and acceleration programs and how GIN can be your opener to Austria, Europe or other key international markets.

Speaker: Jürgen Rattenberger, Global Incubator Network Programme Manager

Αποτέλεσμα εικόνας για global incubator network logo
closed since 27 Apr 2017
Registration 5 Nov – 27 Apr
Meeting Selection 23 Mar – 23 Apr
Event 25 Apr – 26 Apr
Language English
Costs Free of charge | No show fee of 75 EUR (excl. VAT)
Venue Austrian Federal Economic Chamber
Bilateral Meetings
Participants 351
Meetings 848
Austria 264
Belgium 5
Bosnia-Herzegovina 6
Bulgaria 6
Canada 11
Croatia 43
Czech Republic 9
Finland 1
France 2
Germany 9
Hungary 13
India 1
Indonesia 1
Israel 6
Korea 14
Macedonia 3
Netherlands 4
Poland 3
Romania 10
Serbia 12
Slovak Republic 21
Slovenia 4
Switzerland 2
Turkey 22
Ukraine 24
United States 3
Total 499
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Before Event23483
After Event 13397